HP eyes aspiring gearheads with new PC brand

Hewlett-Packard plans to introduce a new category into its PC lineup, hoping to snag buyers who would like the best but are on a budget.

HP has yet to come up with a name for this strategy, but has a clear idea of who they want to attract, said Phil McKinney, vice president and general manager of HP's gaming business. "These are customers who are going up to the high end, but don't need all that customization," he said.

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sovietsoldier4269d ago

hp is a good brand. i use to have some but opted to build a new computer due to the fact that only alienware was the custom computer maker around.