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Girl Fight: The Battle for Tweens

Everyone wants to get their girl game on. Electronic Arts, Ubisoft, Sony, Microsoft, and Nintendo are all trying to appeal directly to females.

"What do girls play?" is a question that's plagued the games industry for years. It used to be that women couldn't walk through the E3 halls without being asked to define gaming for their entire gender. And while the game-playing stereotypes aren't necessarily true, the games industry has stumbled across a model that is capable of winning over the hearts and minds of 'tween girls: Fashion Games.

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gamebizblog.com
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