Despite expectations that Sony would lower the price of the PS3 at E3, the company announced no price drop at the big show. Kotaku asked why.
"From our perspective, this show is all about content," Sony's head of PlayStation marketing in the U.S., Peter Dille, told Kotaku in an interview yesterday. "We believe that our content story is unrivaled. It's really a relentless line-up of great exclusive games that will speak volumes to the value inherent in the PS3. Obviously people come to E3 expecting all sorts of announces. We've got a plan in place for the platform. A price drop at the show wasn't part of it."