"I have said it before in a few of my previous posts and articles, but to drive the point home I will say it again. Everyday we get tons of emails from developers, from first timers to old hands, with information regarding their newly released iPhone application in hopes of getting it featured or reviewed. Our job is to somehow weed through all of these requests to find the best and most unique applications available in the App Store. Sometimes we get it completely wrong and sometimes we nail it, but it definitely isn't the easiest job in the world. So how do we go about choosing these applications?"