Microsoft-owned Turn 10's upcoming racing game Forza Motorsport 3 is looking sharp, and the studio knows it. The term "definitive racing game of the current generation" popped up no less than four times during the debut of the game at Microsoft's flashy pre-E3 briefing.
It was more or less a direct go at Sony and Polyphony Digital's long-awaited PlayStation 3 simulation racer Gran Turismo 5, whose release date is still to be determined.
But was it really necessary to repeat again and again with such fervor the opinion that Forza 3 will be the "definitive racing game of the current generation," particularly when the originator of great console racing simulation games has yet to show its full hand?
"Well, we just wanted to be clear," Turn 10 studio manager Alan Hartman told Gamasutra from the E3 show floor. "We came in feeling very, very bullish about what we've got here. We're ready to go at it, to go in the ring and have a fight. I can't help it if the other guy doesn't show up for the fight. So I'm only really going to fight with the guys that come to market."