First, go find a little girl between the ages of 6 and 10, and ask her about the world of Pixie Hollow. Yeah, Neverland has a whole fairy population now, and it's got merchandise and movies and things that are nowhere close to our reader's demographic. There was actually a Disney Fairies game that came out not too long ago. It was really pretty and kind of interesting, but ultimately didn't seem fully fleshed out.
The developers have heard that and added new features that will hopefully add some depth to the game. First off, this game actually has a story, based on the movie coming out this Fall.