Software evolution such as the introduction of Xbox Live features Games on Demand, Zune Video and Facebook could help the Xbox 360 last for "years to come", says Xbox Live GM Marc Whitten.
Speaking to CVG at E3, Whitten said that before introducing new Xbox Hardware, "I think we should continue to see how far we can evolve the experience just through software.
"I think you can also see with Project Natal that there are things you can do to add to that experience," he said.
"Frankly regardless of when, if and how we see the next hardware platform, this one will have legs for years and years to come. We will be able to do so much with what we have with the Xbox 360 - sitting in everyone's living room, everybody connected together."