It's probably the biggest video game poster ever. Adorned across almost an entire side of the Los Angeles Convention Centre, home to the madness that is E3 2009, is Ezio, star of Assassin's Creed 2. His face is half concealed by a white hood. Both of his arms are outstretched, two, two hidden knives clearly displayed. It is as if he is greeting the thousands of attendees with a hug. It's as if he is almost smiling, smug in the knowledge that the game in which he stars will probably outsell almost everything else that's being shown inside the huge building.