Mobile ad space 'stalled by over-caution'

Over-cautious brands and ad agencies are stifling the mobile ad market, says research.

A study carried out for Camerjam's Mobile Advertising UK (MobAdUK) conference in London in June, found 31 per cent of respondents blamed cautious brands when asked, "Why has mobile advertising been slow to grow?" . 12 per cent said operator greed was the chief contributor to slow growth.

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