Screen Digest forecasts $1bn boom for in-game advertising

Advertising within computer games, known as in-game advertising, is set to be a $1bn business within five years, making it an impossible media for brands to ignore, according to a report by media analyst Screen Digest.

In its latest report, "In-Game Advertising: Market Assessment and Forecasts to 2014", Screen Digest examines the games advertising value chain and forecasts revenues going forward to 2014.

It includes data from a detailed survey of WPP's GroupM digital planners on how they and their clients regarded in-game advertising and in-depth profiles of the major games advertising operators.

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