Havok AI - The mighty Havok has turned its hand to AI...

The company may dominate the physics market, but Havok's ambitions don't end at simulating Newton's laws, Ed Fear discovers. Its next target: artificial intelligence…

The problem with being a middleware company is that, with few exceptions, it's a pretty targeted operation, aimed at simplifying – or empowering – in a certain sector. Which is great for targeted selling, but should you be lucky enough to find your middleware dominating that very sector, there remains the question of where to go from there.

The answer, usually, is diversification. Havok showed the first signs of such a movement last year when it demoed two new products – Havok Cloth and Havok Destruction – which have their roots firmly in the physics space but are tangental enough to stand as separate products.

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