G4TV writes: "In three weeks, about 40,000 people are expected to flood Los Angeles for the 14th annual Electronic Entertainment Expo (E3). I spoke with Entertainment Software Association (ESA) VP of communications and research Rich Taylor last week to discuss his company's promises for the new-and-improved show and how it might change in the future -- including whether fans could be involved.
Taylor and the ESA began preparing for this year immediately last E3 wrapped. "We've been counting down [to this E3] for probably 364 days since the last one," laughed Taylor. "We're just trying to set a table that makes it the best show possible for our members, for our publishers and all those who are attending, too."