Bruckheimer to start game studio: It took this long?

Pushing Buttons takes on Jerry Bruckheimer Games with a succinct analysis of today's appointment of Jim Veevaert and Jay Cohen.

"To break it down, these are the top-level guys responsible for greasing the wheels of the hype train, making games appetizing to impressionable consumers. In Bruckheimer parlance, they're kind of like the executive version of special effects."

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