A while back, Crencente posted this little gem about Will Wright and Brian Eno going head to head on the subject of generative thinking.
It's actually incredibly inspiring. These two have taken the exercise of creative thinking and made it into a science, charting how time relates to the level of interest a person has. Plus, they interview each other about where each get their ideas and compare the similarities of their process. It's very nerdy-Woodstocky.