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Vodafone reveals global apps initiative

CGBiz: Vodafone is to open up its micropayments system and other aspects of network functionality on a global basis to selected partners in an effort to reduce time to market for mobile content, and increase ease of purchase.

The initiative is borne out of the Joint Innovation Lab (JIL), which was established last year by Vodafone, China Mobile and Softbank with a view to creating a single global platform for mobile app developers.

It's also part of a wider shake-up of Vodafone's internet services strategy being masterminded by Pieter Knook, which we first brought you news of almost 12 months ago.

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