Publishers should recognize that the televised appearance of celebrities in their underwear hyping Guitar Hero is helping that series beat its better-reviewed competition, according to a gaming analyst.
There are many ways that star game reviewer and Giant Bomb honcho Jeff Gerstmann and star model Heidi Klum are unalike. One of those, may be their ability to impact the sales of games.
Klum may have the edge there.
Celebrities, EEDAR games research analyst Jesse Divnich wrote in a report issued this morning, are trumping reviewers.