"You've heard us talk about it, you've heard us discuss it, and it's now time for us to tell you exactly what it's all about. Land of the Dead is not your father's MMO dungeon -- it's a dungeon that is something more than just a dungeon. It's an entire zone filled with activities and sub-dungeons, all culminating in an epic instanced dungeon that features a face off with the first leader of the Tomb Kings himself, King Amenemhetum. (Try saying that five times fast. Heck, try saying that one time fast. Not even Gabe Amatangelo, one of the chief designers, can say that name properly. He got close to it though during his Games Day presentation.)"