Meet the Tamagotchi mobile!

Tamagotchi virtual pets aren't dead: they just evolved.

Forget about buying a standalone gizmo to rear your virtual friend, then, because US firms PlayPhone and Bandai America have teamed up to launch a Tamagotchi-branded mobile.

Aimed at kids (well, you probably guessed that), it's a pay-as-you-go handset due to go on sale in the States soon. It's brightly coloured and comes with a preloaded Tamagotchi mobile game, as well as a customised wallpaper.

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