Tough Comps, Not Economy, To Prompt April NPD Decline

Expect April's NPD results to reveal a 17 percent industry decline for the second month in a row, say analysts, citing tough year-over-year comparisons to the month in which Grand Theft Auto IV and Mario Kart Wii released in 2008.

"We believe that April's low sales are mostly the result of a weaker release schedule and is not likely an indication that the industry is contracting," says EEDAR analyst Jesse Divnich.

"Notwithstanding that sales will likely be tracking down 5 percent through April, we believe that the decline is more attributable to difficult year-over-year comparisons (which improve after July) than to overall weakness in the economy," agrees Wedbush Morgan's Michael Pachter.

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