The PS3 has notched up an impressive 600,000 sales in Europe, according to Sony. It estimates that around €400m (£271m) of PS3 merchandise, including hardware, software and peripherals, has already been sold.
That figure means a not-to-be-sniffed-at 60% of the 1 million PS3s shipped has been sold. Impressive figures, SPOnG's sure you agree, whatever your fanboy credentials may be.
That figure also means that the PS3 will almost certainly outdo its rival consoles in the month following launch. Nintendo sold 700,000 Wiis in the month following launch. The PS3 has already outsold the 360's entire first month of European sales, with the 360 having racked up 500,000 sales in that time period.
The comeback to the PS3's successful European launch from Sony critics has been cries of "if the [insert console of choice] had shipped that many it would have sold that well too!" Maybe, but the fact of the matter is Sony did put that many consoles into stores and now it's reaping the benefits.
A bigger issue for Sony is whether the success can be maintained. "I would expect the PlayStation 3 to do well initially because a lot of PS2 users had been waiting for the PS3 to come along,†" said Paul O'Donovan, an analyst from Gartner. It remains to be seen, however, whether Sony can keep its sales momentum once its loyal fan base has been saturated.