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Augmented Reality: Can the 'Stars Wars' Effect Sustain Engagement?

Advertising Age Write: We are obsessed with the next new thing. As an industry we eagerly anticipate new software releases, tirelessly champion new services (MySpace to Facebook to Twitter) and new eras (Web 3.0 anyone?). We also have no fear of eating our young -- how many times have you heard the phrase "Google-killer"?

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