SCEA's Kaz Hirai breaks PlayStation 3 software price silence

Those wondering how much they'll be shelling out for PlayStation 3 software were given a morsel of information today, as an interview conducted with Sony Computer Entertainment America boss Kaz Hirai broached the company's line on the potentially thorny subject.
In an interview with US magazine PSM, Hirai explained, "...generally speaking, over the past twelve years or so, there has been a consumer expectation that disc-based games are maybe $59 on the high end to $39 on the low end. So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say "PS3 Games now $99.99."" outlined Hirai.

"I don't think consumers expect software pricing to suddenly double," he continued. "So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That's kind of the best answer I can give you. So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100."

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Jak4ever6543d ago

Im a Loyal Playstation consumer (although i do have a 360 now, cant pay $600 dollars for a console) but.. il be dammed if im going to pay an average of 69 to 89 dollars a game!!!! Sony better be smart on this one!

God I hope the game prices are at least reasonable!!!

andy capps6543d ago

He said $39-$59, so it sounds like the same as the Xbox 360. It's about what I expected, except that I don't expect any to be $39.99 unless they're party type games like Singstar, DDR, Eye of Judgment, etc. Most, if not all games, will probably be $59.99.

greenlynxx6543d ago

You are incorrect. When he was discussing the 39.99 to 59.99 prices he was refering to customer expectations. When he was speaking in reference to what the actual price of the PS3 games will be he said, "So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100." So your conclusions are based on an incorrect reading of the article.

ACE6543d ago

sony are greedy wanker$ ...

i have woke up from there trance thank god for that .... this is old ne way the price is ment to be around $60....$75 so later to sony lol with there beta ray disc with mpeg2 what a joke

greenlynxx6543d ago (Edited 6543d ago )

That sounds alot like he is preparing us for games priced slightly higher than the $59.99 pricing structure available for their competition. I'm guessing $64.99 to $69.99.

Schmitty076543d ago

If they are going to be regular price as the 360's (59,49) why wouldn't he just tell us? Because they aren't. Maybe not by much like you said, 64.99 and 69.99.

tatical6543d ago

I read somewhere that all games will be on Blu-Ray disc. If so, I'd expect to pay at least $70 (most 360 games are $60 DVDs). If you're willing to pay for a PS3, then the higher priced games shouldn't be a problem.

TheMART6543d ago

I think slightly higher will be 79 dollars for sure.

That will get a hell of an expensive console then. Damn. A console + 2 games + 1 extra controller:

830 Euro's or so


That's a 360 premium, with 1 extra controller with at least 6 games, even maybe 7

greenlynxx6543d ago

I hope they don't price games at $79.99. It is hard to imagine how they will be able convince the average joe to shell out that kind of cash for a game that they can get on the competition's machine for $20 bucks less.

BOOSTIN6543d ago

i dont trust this KAZ punk. why wont they be honest and just hit us with prices. ohhh thats right, the last time they gave us a price it scared off half their customers. PWNED!

NitrogenB6543d ago

did you just pull that figure out of your butt?? that is pure speculation, $89? where exactly did you get that from...."..that prob means 89.99 PER GAME!" Dude, shut up...go home, and slam your face into a WALL.

beaucauchemar6543d ago (Edited 6543d ago )

And the PS3 was originally expected to be $399. I would be surprised if any PS3 games turned out to be less than $80 out of the gate. Tell me (based on Sony pricing so far) that I'm wrong...

The 360 vs. PS3 is turning out to be like a V8 Vantage vs. DB9 debate. Sure the Vantage is $50,000 less but are you really losing anything? :)