SCE UK boss Ray Maguire reveals ambitious UK retail sales target for PS3 launch.
"Our egos want to make sure that we have the biggest launch in history and do it with the most amount of money ever being taken at retail," he said. "And I'm sure we'll do that – there'll be in excess of £100 million going through retailer's tills over that weekend. That's a huge amount of money either way you look at it. But that's just the start. It is really about how we build a sustainable business and platform for everyone – for retailers and for publishers."