GAMERS queued in droves outside retail shops across Australia to buy Sony's PlayStation 3 from the stroke of midnight (AEDT).
The much-anticipated release involved more than 500 retailers opening their doors in the early hours.
Many retailers provided free food and entertainment as gaming enthusiasts arrived hours before sales commenced.
Myer at Sydney's Pitt St mall erected a large backdrop and screened the latest James Bond movie, Casino Royale, from 10pm.
Customers were also treated to free popcorn and ice-cream.
More than $20 million worth of stock had been ordered by retailers in anticipation of large initial sales similar to when the PS3 went on sale in the US and Japan five months ago.