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Why it's increasingly important that there's no DLC in NPD

Variety writes:

"As everyone prepares for NPD's report of what was likely a slow- to no-growth March for the video game industry (thanks largely to tough comparisons to last year's mega-hit "Super Smash Bros. Brawl"), I'm particularly struck by this point made by research firm EEDAR in its sales preview.

I've previously written about how important I think DLC is becoming to the Xbox 360 / Playstation 3 business model. To take a recent example, I'm told by a good source (though Rockstar hasn't confirmed) that "Grand Theft Auto IV: The Lost and Damned" has sold around one million units on Xbox Live. That's over $20 million in gross revenue and would be approximately $14 million for Rockstar, if it hadn't already done a $50 million deal for two DLC chapters with Microsoft."

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