Rein also has positive things to say about PlayStation 3, and some strong words for Sony's critics. "People just seem to want to take a smack at them, and I can't figure it out. They're the leader, so I guess they have a target on their back."
Take the issue of stock supplies, Rein says - "So wait, if they don't have enough machines in stores, that's a bad thing? If they do have enough machines, that's a bad thing? Pick one!
"The PlayStation brand is very, very strong, and maybe you and I, who are in the games industry, maybe we over-read the press - but the gamers out there, they aspire to buy a new PlayStation.
"I went to a Target store a month or two ago and I was in the electronics area, and a non-typical gamer looking guy walks in the store and asks for a PlayStation 3. I walked up to him and asked him why he wasn't buying an Xbox 360, and he said, 'Well, I had a PlayStation 2, it was awesome - I would never think of buying an Xbox.'"
However, Rein concedes, the PlayStation 3's high price point may put some consumers off at the start of the console cycle.
"Yeah, it's a high price, because it's a new, high-end piece of equipment - but history shows that price will come down... They probably won't all buy one when it's $600 or $500, but when it's $400, $300, when the software they like is out - they'll start buying them.
"Motorstorm has come out, it's a great title. As the big titles come out, they're going to sell a bunch of machines. When PlayStation Home comes out, they'll sell a bunch of machines."
All in all, Rein concludes, PlayStation still has the edge as the next-gen console battle gets underway.