Growing Your Long Tail: Hines On Bethesda's Keen Focus

Everybody knows that publisher and developer Bethesda has built its reputation as a game studio by consistently delivering incredibly deep, lengthy, and immersive RPGs -- and built a huge audience for its titles by maintaining that commitment.

But what may not be as clear is that the company has managed to keep interest for its titles alive for years after their introduction, in stark contrast to many publishers, whose titles disappear from retail after mere weeks, in many cases.

Here, Pete Hines, VP of PR and Marketing for Bethesda and product manager for Fallout 3, discusses the fate of titles like Morrowind and Oblivion, and the strategies that the company has developed for maintaining retailer and gamer interest in its titles.

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