BusinessInsider: Microsoft's (MSFT) latest anti-Apple (AAPL) ad has us scratching our heads: Since when has anyone thought Macs were kiddie computers?
Continuing the company's "Laptop Hunters" ad series, once again we're introduced to budget-conscious shoppers looking to buy a new computer and checking out both Macs and Windows-based laptops. This time, instead of redhead actress "I'm just not cool enough to be a Mac person" Lauren or "Macs are so sexy" Giampaolo, it's a mother-and-son pair, Lisa and 11-year-old Jackson.
Great setup so far, and a scenario consumers can relate to. But here's where the ad goes wrong: