The Power of Price

Price will always remain an important factor in the overall success of a title. Marketing and Reviews can only reach a finite audience. Fast Food Restaurants introduced the "dollar menu" to help spur impulsive additional buys at the register, and game publishers can entice the core audience who own a Wii similarly if they price accordingly. examines the success of selected 3rd party "core" titles on the Wii and what may be ailing both House of the Dead:Overkill and MadWorld sales.

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