The Sims Head to Art School

Megapublisher Electronic Arts is joining up with Parsons The New School for Design in New York, Academy of Art University in San Francisco and Otis College of Art and Design in Los Angeles for a contest that will have students produce various forms of art based on the hugely popular The Sims franchise.

Each school will be giving away $12,000 to winning entries in separate categories including machinima, paintings, illustrations, sculptural work, fashion designs, cinematography and interactive displays. Ford Motor Company will sponsor the exhibits.

The winners will be selected by EA and reps from the schools.

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