GamePlan Shows Halo 3: ODST, Final Fantasy XIII Most Anticipated

Following the announcement of its gamer behavior and intent tracking tool GamePlan, market research firm OTX has provided Gamasutra with specific data on the most-anticipated upcoming games -- with Bungie's Halo 3: ODST and Square Enix's Final Fantasy XIII topping the "purchase intent" list.

In addition to aggregating data provided by partners including game rental firm GameFly and eBay data provider AERS, OTX has operated its own GamePlan Consumer Tracker since October 2008, collecting data on 600 games from a pool of 25,000 gamers.

That information is gathered by OTX's "multi-source sampling" method, which polls players in the United States across hundreds of online panels.

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