GI.Biz Interview: Choose Your Own Venture

GI.Biz writes: "Mitch Lasky has been in the interactive and videogame business for over 20 years, and has held senior positions at Activision, Jamdat and Electronic Arts. He currently works for Benchmark Capital, the venture firm funding a number of gaming businesses including Riot Games, Gaia Online, Linden Labs and Vivox.

At the Game Developers Conference last month Lasky delivered a session on how developers can realise their greatest financial strengths, with some of the revelations flying in the face of conventional wisdom. In this exclusive interview, Lasky talks to about opportunities for developers to gain value, why intellectual property is no longer the most valuable asset, and how the current economic environment is influencing investment decisions."

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