CTIA 09: Hell to pay for app stores

Mobile-Ent: ME's Tim Green went to Vegas and unsurprisingly money was at the top of the agenda...

What lies at the heart of a content company's every move? The desire to provide a great customer experience? No. What then? Getting people to pay money for your stuff, obviously.

But as we all know, payment is no longer the simple bit at the end of a seduction process that leaves the consumer desperate for what you've got. It used to be.

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