Guru3D writes: "Very few technology related products that are unleashed into the retail channel make a huge impression. Every now and then there are some exceptions though. For example when ATI released the RV770 based Radeon HD 4850 and 4870 graphics cards last year... they unleashed hell and fury when it came to price and performance, well for the competition at least. People were writing experiences about their 4850 or 4870 and added little 'heart' avatars into their personal reviews on the web. It was one of the best product launches ever for ATI."