My360 writes: "A little under a year ago, gamers around the world were graced with the blockbuster critical success, Grand Theft Auto IV. Now, ten months on, 360 gamers have an opportunity to see Liberty City through the eyes of an established character, one that differs immensely from the sly yet unestablished Niko Bellic. Rockstar have made it clear that The Lost and Damned - the first of two 360 exclusive episodes - isn't just another piece of downloadable content. It's an all-new GTA IV experience, allowing you to see Liberty City through the eyes of an all-new character. What we've seen so far this generation in terms of downloadable content is a lot of extra features that add to the gameplay experience as a whole. The Lost and Damned is a new experience altogether, mostly distancing itself from the Niko experience and showing you an all-new side of Liberty City. That's why, on a console front, this is the biggest and most valuable piece of downloadable content for any console game, period!"