Persuasive Games: Familiarity, Habituation, and Catchiness

Ian Bogost @ Gamasutra: "Here's a game design aphorism you've surely heard before: a game, so it goes, ought to be "easy to learn and hard to master."

This axiom is so frequently repeated because it purports to hold the key to a powerful outcome: an addicting game, one people want to play over and over again once they've started, and in which starting is smooth and easy.

It's an adage most frequently applied to casual games, but it is also used to describe complex games of deep structure and emergent complexity."

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