Sites with user driven content sound great, but are they? N4G can be viewed as an example to many who have used it over the years of a site which started out great and has become little more than a corporate mouthpiece in recent months. If you have tried to submit a story containing video or images to the site recently, chances are that you have been met with hordes of individuals directing you to embed the video/images. That wasn't always the case.
This is not about Ripten's "beef" with N4G. The reality is that Ripten rarely creates their own video content, however site's like G4TV, and even lesser known outlets like HipHopGamer, are creating their own video content and being forced to embed that content on N4G. HHG has openly expressed his distaste with the strong arming tactic, and Ripten have personally spoken with one of the individuals responsible for distributing the video content created by G4TV and it is safe to say that they don't appreciate being forced into embedding the content they create.