Xbox 360: Less Hulk, More Bruce Lee

Business magazine Fast Company has published a must-read editorial about the creation of the Xbox 360 brand. The column narrates Microsoft's search for a new identity and how they chose JDK Design over other design companies.

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JasonPC360PS3Wii4622d ago

wuuuu ahhhh wup wup whup ahhhhh smack kick punch block weeeeyaaaa yeeeoowwww smack one more time. Bruse Lee was one of a kind.

BrotherSic4622d ago (Edited 4622d ago )

The information about the 360 is soooo old.

I did a report at uni about the 360 in 2005 and included this information. They showed different versions of xbox live and prototypes of the 360.

This is more like promotion for JDK Design