Moore: 'Sony Gave us a Price Cut'

You will have doubtless seen escalating gossip in recent weeks that foretells a major drop in the price of Xbox 360 hardware, with the most oft touted reduction being $100 in the US and €100 in the EU.

Speaking exclusively to SPOnG, Microsoft's Peter Moore outlined the thinking in Redmond at this time. When asked how much the Xbox 360 will be this Christmas, Moore explained, "We're all feeling pretty comfortable with where we're at right now. I'm not sure why we'd change it. Sony gave us a price drop at E3. Obviously we don't talk about pricing [openly] and stuff happens but we have no plans to cut the price right now."

Moore continued, "I think that our volume feels good, our corporate speed feels good, the content feels great, Xbox Live is just on fire, so were very happy with things as they stand."

[Nodoze]

While I agree with the pricing model, Moore better streamline the content release on Live! There has not been a single siginificant release on Live since E3. In fact one of the demos (Chromehounds) is still MIA even though it was released to MS the week of E3!? Additionally they better start posting content to arcade soon. Frogger, Galaga, and Pac-Man have been available to the media for almost a month now....with no sign of release any time soon!! Street Fighter is still MIA as well!?

[Droidbro]

WTF am I paying for MS?

[Schmitty07]

Why give a price cut when the competition is $100-$300 dollars more expensive. (Factoring in Core 360-Premium PS3 for 300 more...etc.)

[Droidbro]

You idiot...

[Silver360]

They are losing $125 for every premium package they sell. So like the PS3 wait a year for the costs to drop. I have mine so you can do whatever.

[Droidbro]

But if they were planning on dropping $100 until Sony announced that the PS3 would be $600 they should still drop the price. This is MS, they of all people have the money. A $200 360 would destroy a $600 gaystation

[tom1595]

but they wouldnt make any money. sure, they dont NEED it... but they still want it. who doesnt!

[USMChardcharger]

yeah, i said this in a previous post. why cut the cost? it would not make sense. when ps3 drops cost, which i think would be awhile, then drop the cost of the 360.

[dantesparda]

While i agree that they dont need to give a price cut because of their competition. I cannot agree that not dropping the price is a good thing, and i payed $400 for mine ($420 with tax, LOL). Cuz while they 360 is a better deal bang for buck than a PS3 at $500-$600, is still too much for a game system. And i know that the technology in it aint cheap (a 3-core CPU with a close to R600 feature-wise comparable GPU), but still.

[Guttersnype]

As it stands I don't see a reason for a price cut. It's already $100 less than the PS3. Plus from what I heard MS wants to make a profit this time around in their gaming divison. This would not be possible it they keep cutting the price of the system. They are already taking a loss, why take a larger loss if you don't have to?

[TMoney]

MS has a huge first to market advantage...by a signficant margin. By the time the PS3 is launched, the 360 will have been in the market for a full year (with at least six million units sold). MS is already priced $100-$200 cheaper.

There's absolutely no reason to drop the price during the PS3 launch. However, after the PS3 sells out at launch (sold to the early adopters and loyal Sony fanboys) the real price war strategy begins. Sony obviously cannot drop the price of the PS3 earlier than a year after it's launch. Therefore, MS can pick and choose the perfect time for price drops througout the 2007 and 2008.
Do I hear the fat lady singing? Not yet...but the orchestra is warming up.

[THAMMER1]

Well put.

[TheMART]

By november there will be more 360's sold then 6 million.

At the end of June there will be 5 million sold. The sales are getting in higher gear also.

USA alone is selling about 300.000 360's a month from April on. Europe will sell about the same. Don't know exactly what Australia and other countries sell but I guess we can say that the 360 sells between 750.000 and a million a month global sales.

That times 5 months from now, adds about 4 to 5 million consoles on the 5 million sold by the end of June.

Total 10 million as MS expected before the end of this year

[TMoney]

I'm sure there will be more than six million 360 units sold by November (that's why I wrote, "at least"). However, I don't necessarily take the word of the MS publicity machine as gospel either.

[THAMMER1]

I would like to see a price cut so there would be more 360 owners because of the cut. But when I think about how well they are selling I can only see them not changing the price at all right now. It is too early and profits are too high. It would be a step backwards right now.

[DG]

This guy is starting to sound like an @$$ just like Ken. I swear these guys get paid to just talk $#!T and pitch arrogant statements to the media to boost their egos. Meet the people half way give them $50 off if your so concerned about proffits. MS better not get comfertable. They are not that much ahead and the lack of content is making people edgy same way Sony is making people with the delays. People forget that Sony has more companies interested in developing for them (because of the trackrecord bandwagon) so once the PS3 is out the door games will pour in at a faster pace than the 360.

If you ask me bill is dragging his feet till the next race when holographic media will take over.

[USMChardcharger]

after your comment i went back and reread the article...not sure at what point you say he is starting to sound like ken or an a$$.
maybe you can pull direct quotes from the article for us...
says he feels PRETTY comfortable with were they are at (a honest and true answer...not saying that he is pefectly comfortable)...sony gave us a price cut with their price (again true)
then finishes with: Moore continued, "I think that our volume feels good, our corporate speed feels good, the content feels great, Xbox Live is just on fire, so were very happy with things as they stand."
so were does he at all sound like an a$$ or like ken?

[DG]

As YOU said

"he feels PRETTY comfortable with were they are"

"the content feels great, Xbox Live is just on fire, so were very happy with things as they stand."

Both are coments of complacency, ie it being good enough, the same type of arrogance that Sony uses their fan base as good enough reason to relax. Obviously its going to be good enough when you have no competition.

What content (good) games are slow to come out and XBL/MP hasent seen anything decent since E3. So my point is never get confertable thats how MS got their lead right now so there is no need to become comfertable. Just my 2 cents. I see it as arrogance!

EDIT: At E3 every time this guy was drilled about the lack of games he kept reverting to HOW MANY GAMES ARE COMING OUT THIS YEAR BY CHRISTMAS. Ok but I need good games now not when the PS3 comes out.

[Droidbro]

who cares about how they feel, what about your consumers you idiots. Drop the price! At least your the only ones with sanity when it comes to pricing of your games. $50 is still a lot of coin though

[TMoney]

...then what will MS do to steal some of Sony's thunder?

How about a certain weak selling game franchise called "Halo 3"? I'm sure that strategically releasing the Halo 3 during the PS3 launch, along with a few other surprises will generate a huge amount of publicity. It won't affect the launch sales of the PS3, but MS's marketing/publicity strategy will definitley reduce the typical Sony overhype publicity machine and maintain the healthy sales of the 360 during the holidays.

Maybe a Halo 3/Xbox 360/video camera/play and charge kit value bundle? mmmmm...tasty.

[TheMART]

HEELLLOOOOOO

Have you been in a cave or something.

What about Gears of War, the most rewarded and anticipated game of this year said by E3 2006.

Expect a lot of kids that haven't seen anything from the Killzone 2 lies and CGI footage that hasn't been seen anywhere to step over to a 360 package bundled with Gears of War on top

[Droidbro]

Halo isn't coming out til 07 no matter how bad you want it to come out now. you know this. stop lying to yourself you horrendous f4gg0t.

[DG]

Not to flame but Best Buy listed Halo3 as a november release although I doubt it.

Honestly am I the only one that thinks halo2 sucks???

"putting up my riot shield"

[TMoney]

I won't argue that a Gears of War bundle woundn't be sweet. We all know that GOW will be amazing and may actually surpass Halo 3 as the biggest selling release. And I'm well aware of that the release date for Halo 3 has an expected scheduled release in 2007. Howeever, I was just speculating on possible surprise releases that would definitely put a monkey wrench into the Sony launch.

Regardless, I'm sure MS has some very big surprises for this year's holiday season in order to counteract the hype of the PS3 launch.

[TMoney]

I own a four-bedroom, two bathroom home. I only use my cave as a winter home.

[kingboy]

lol! these company`s will do anything to be king.drop it more so that way i might get a 360 after my ps3

[Moostache]

Microsoft was also handed a HUGE benefit over the weekend when the early adopter crowd started panning the Samsung BD-P1000 for its inability to match (not outshine but not even match) the video performance of Toshiba HD-DVD X1-A player.

The PS3 will AT BEST have a BD player on par with the Samsung unit. This means that its performance as a BD-player is goign to be highly suspect at best. Sony forcing BD into the PS3 is actually going to give an even bigger boost to MS this fall when the PS3 fails to deliver the hype on two both the video game graphics front (won't look anything like the E3-05 promises at launch, not even close) and on the movie playback front (where a bad BD player has already been shown to deliver quality LESS than HD-DVD at TWICE the price!).

No, as nice as it would be to be able to pick up a Core unit as a 2nd 360 for my house at $199, I doun't see that happening until 2008 at the earliest. Moore is right, Sony already gave MS a price cut when they opted to force BD adoption via PS3. If Sony had a machine absed on DVD-9 and selling at $399, you bet your ass MS would be cutting the price in November, but not the way the market and this format war are shaping up right now....

[Droidbro]

Ugly baby...

[Moostache]

You are apparently just looking to start sh!t....please go away and take your useless replies with you, either that or wait for mommy and daddy to show you more attention - but know this - ugly or not, that baby is more loved by myself and her mother than you will ever be in your pathetic life. I am sorry you will never know what it is like to have two parents show a child such unconditional love and devotion.

[Anerythristic26]

That is a pretty happy baby , actually. What kind of mental midget picks on a baby? What a Loser.

[DG]

But thats when you zoom in honestly from far it looks like an ugly baby. LOL. And this conversation is about as useless as that post.

Edit:Moostache I hope thats not your actual kid.

HAHAHAHA - "Mental Midget"

[Anerythristic26]

I guess he needs a better picture. The kid looks happy and adorable to me. Maybe he shouldn't subject his child to hyperactive , violent , repressed 14 year olds either. Change the picture to Princess Peach.

[Moostache]

post negative crap about a baby picture on a gaming news forum.

I don't ask anyone to post their thoguhts on my family, I like that picture of my girl and I would have words with anyone who says so otherwise.

If someone does not like it, then ignore it, but I happen to like being able to quickly scan threads (looking for infrequent intelligent replies) by finding my little girl. If you don't then that is your perrogative, but don't grow a pair on an anonymous chat board - if you would not have the balls to say it to someone's face, then kindly have the grace to not pollute the forums with it.

[Anerythristic26]

Hey I didn't do anything don't yell at me buddy.

[Moostache]

All apologies to you sir - I should have addressed that to the specific comments ("ugly baby" and "hope that is not your actual kid")

My comments should not be applied universally to all who replied in this sub-thread. I tend to get a bit snippy about my daughter and did not take the time to specify at what.

[DG]

Chill...I have nothing bad to say about your child...I was simply implying that you should not submit your child to 14 year old childish scruteny...I love kids and wish you and your child all the best. All I said is that from far she looks upset...actually I used the word ugly ill be a man and appologize. Take Care.

[Droidbro]

dont worry i accept your apology.

[ScorpioKyle]

If they don't do a price drop, i could see them throwing it into a pack. Like same price but include Project Gotham 3 and a 3 month subscription to XBL

[DG]

Thats [email protected] hate that let me choose what I want. OR how bout a bigger hard drive eh...eh see that I like.

[The Real Deal]

You can hook external hard drives through the usb port and add 250 gigs if you choose. Thats the beauty of the 360 and their next gen features.

[DG]

I tried that it doesnt recognize it any idea why???

[Wotbot]

If you ask me this is another rumour started by Sony.

Who will buy a 360 at the moment if (And that’s a big if) there is about to be a price cut? It’s a sneaky tactic to delay people from purchasing 360's.

MS will drop the price out of the blue if you ask me, and it will not be because of the launch of the PS3.

Why should they when the 360 will have the better games for it when ps3 launches.

[Droidbro]

they keep the price cut underwraps and people get impatient and buy now.

[TMoney]

"Yes...Ridge Racer"

[Anerythristic26]

Oh CRAP! Ridge Racer is on the PS3? SOOLLLLDDD! Hey , hold on; it does have giant crab enemies , right?

[TMoney]

...there will be plenty of ninjas and samurai's and martial artistic volleyball chicks with big boobs.

Plus, an exclusive for PS3...it'll available in 1080p for all the .00000095% of owners with HD sets that can actually accept 1080p! Woooo hooo!

[The Real Deal]

You can hook external hard drives through the usb port and add 250 gigs if you choose. Thats the beauty of the 360 and their next gen features.

[The Real Deal]

At Best Buy you can see a blu ray player playing on a 1080 p tv. I kid you not...it looked like a regular dvd movie playing on a 1080i tv. I was not impressed and many others that were hovering around it were laughing like "hell no I ain't paying 1000 dollars for something that looks like what I have at home" lol...it was a trip. But I do have a hd dvd player and its great. It does look better than the blu ray player movies thats out now. But I do have to say that Chicken Little on the blu ray was the only title that looked comparable to the hd dvd titles..

[FamoAmo]

MS is going to deny the rumor of the pricecut!! WHY would they let news of a price cut in OCT OR NOVE when they are trying to sell consoles.. People will hold off on buying them until the price cut duh!!!! No doubt MS doesn't need the price cut but hey MS still might cut the price just to bop Sony in the head... What if MS announces the price is only cut for November and December and then in January 07 its going back up??? I think MS is going to sell hella consoles those two months and around the holiday's those 2 months are HUGE!!! I can see this happening!!!!!!!!!!!!!! It will only help MS!!!

[TheMART]

Nope, they won't lower the price and then raise it again. If they cut prices, they cut them to stay that way. And if they are going to cut, could be but evenso it couldn't be.

Just have to wait. I see some price drops though, just a minor one, Premium 349 Euro's/dollars, Core 249 Euro's/dollars

[FamoAmo]

Why wouldn't they lower the price for 2-3 months around the holiday and launch and raise it back up in the spring??? They could market it as a 2 month special sale!!! Right??

[DG]

No that would upset people in the long run. But it would take some steem away from sony.

[USMChardcharger]

i was thinking, like most of you, that is a crazy idea. but the more i think of it, it could work.

as long as they advertise their intentions, people would view it as a chance to get it cheaper. i don't think anyone would be mad as long as they know it will be going back up from the begining.

it will still be cheaper than the ps3...so.

but just in case everyone else still thinks it is crazy...then yeah it will never work. (i am playing both sides of the fence, lol)

[Droidbro]

ps3 comes out but consumers are trying to get the 360 before price goes up. time is a big leverage in marketing

[OutLaw]

If they want to do something then add a 100gb HDD or a game for free.

[shotty]

Think about it why would they cut the price.

[Marriot VP]

This is exactly what I would expect and hope for. If they announced a price cut it would only hurt the 360 sales, and too many people would wait.

If they will cut the price you won't know about it trust me. And I don't think they will cut the price because this christmas isn't when they will be worried about PS3 and Wii's sales.

Only 6 months into 2007 is the ideal time to drop the price. Think of how much money they'll make this christmas from the availability factor that sony and nintendo won't have.

[Optimus Prime]

really it doesnt matter about the cutting the price yet. still cheaper than the ps3, which i am happy. plus now the games are just starting to come to the 360. that is gunna boost sales up so much, no doubt about it. GoW, Prey, and the master of them all, Halo 3. these games are gunna sell 360s. which is gunna be awsome.