Lewis: Downloads do not detract from retail

Euro Xbox boss Chris Lewis says that digital downloads and boxed retail can live together.

The upcoming Xbox 360 download of Elder Scrolls IV expansion Shivering Isles looks set to take Xbox Live closer to delivering full priced product – but European Xbox boss Chris Lewis has insisted that Microsoft isn't encroaching on retail's stomping ground.

Whilst the PC iteration of Shivering Isles will hit retail in the traditional boxed form at £19.99, Xbox 360 owners will have to head online and pay 2,400 Microsoft Points (around £20) to access the content.

And whilst this is effectively cutting retail out of the loop, Lewis denies that it poses any danger to the High Street.

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