High street retailer GAME has confirmed that a poster in one of its stores comparing PlayStation 3 with Xbox 360 has been taken down.
As reported by website UK Resistance, the sign - which appeared in the Bluewater Shopping Centre branch of GAME - listed different specs for the two consoles.
It suggested that the cost of extras such as a HD-DVD drive and wireless network adapter push the price of the Xbox 360 up to nearly GBP 485 - while the PS3, which comes with a Blu-ray drive and wireless functionality built-in, is priced at GBP 425.
But according to GAME, the poster was not authorised for use and has now been taken down.
"The incident of the sign in our Bluewater store was conducted by a member of staff, without GAME head office's approval," a spokesperson told GamesIndustry.biz.
"This sign has since been removed and we have reiterated to all members of staff that the publishing of posters not designed and sent directly by head office is unauthorised. Anyone caught doing so will see the matter be taken further."