The 2009 E3 Expo has sold 90 percent of its available space, signing up over 100 exhibitors thus far, says the Entertainment Software Association.
The event is gaining "positive momentum," the ESA says, noting it's "on track" to meet its goal of 40,000 attendees. Booth sizes are capped and attendees this year are more limited, but the ESA also says the format has helped attract exhibitors from "broader technological circles."
Last year's event garnered criticism from some industry publishers. Several major companies, notably Activision, rescinded their ESA membership and declined to present at E3. This year's event appears to be enjoying more support, however.