The Art & Science of Public Relations in the Game Industry

Creative Traction's Duane Brown presents the first part of his new regular series exposing the inner workings of video game PR with an informal introduction to the key elements of effective online public relations.

In this excerpt, Brown says that while the internet might present one of the most powerful new tools in spreading a message, that message can spread just as quickly if the public doubts the sincerity of your message:

"Online public relations is providing greater tools and opportunities that are equal to, or even eclipse, what is currently available today. You can now reach anyone in the world with an Internet connection in an instance. You can build communities around your product and increase your goodwill.

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