EA: Mobile Is Key To Uniting Multiple Formats

EA Mobile boss Javier Ferreira has told that the phone is essential to uniting communities of players and the home consoles they currently play.

After establishing a real presence in the mobile market during 2006, EA Mobile's focus for 2007 centres around using the handset to bring together consumers playing titles over multiple home formats.

"It's about how to take advantage of an evolving platform to deliver better games," said Javier Ferreira, VP of European publishing for EA Mobile.

"There's a lot of work to be done by all the players in this industry towards unleashing the connectivity which mobile can offer us – and from EA's perspective to link franchises and different versions of a game across formats."

The publisher is keen to take advantage of mobile's unique strengths rather than simply rely on the basic idea of porting popular franchises to yet another format. Key to this, says Ferreira, are the opportunities provided by community features.

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