Games To Save HMV's Skin

As part of a thre-year plan to save HMV, its CEO Simon Fox, claims that games are central to saving the troubled retailer.

Speaking about the place of games in HMV's plans, Fox said, "Games are already a vital component of our overall product mix, but will continue to play an increasingly important role in our business going forward. Games are likely to be a key feature of our 'store of the future' concept, which we hope to start trialling within a few months."

It's all well and good, but if the reason for HMV's radical new plans is to recover profits lost to music downloads, then it might be in for a nasty shock. How much sense does it make for a retailer losing revenue to one form of digital content to turn to a market that will soon be facing the same problem?

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