Former Tetris/Square Heads Form Avatar Reality

Former heads of The Tetris Company and Square USA have announced the formation of upstart studio Honolulu-based Avatar Reality, Inc, as well as the company's first title, the massively multiplayer Terraformed Mars.

The company will be headed by Henk Rogers, founder of Blue Planet Software, Blue Lava, and The Tetris Company, famous as the man credited with bringing Tetris to Nintendo for release on its then-launching GameBoy.

Joining Rogers is Kazuyuki Hashimoto, former vice president of technology at Electronic Arts and chief technical officer of Square, where he oversaw CG development of such titles as Final Fantasy VII and the Final Fantasy film.

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