"Right now, having extra in the bank and no overdue bills or debt isn't typical for an American. But American games publisher Activision is doing totally fine, with about $3 billion in cash and no debt. And, as an American, what do you do when you have money burning a hole in your pocket? You buy stuff.
If you step back and look at Activision's games offerings as a whole, there's plenty of areas that they have down pat, like music games. But to stay on top, even with as well as they're doing, they'll have to expand their product line and think about the big picture. Maybe even think internationally."