BAFTA can make games 'mainstream'

BAFTA has pledged to make video games a more accepted art form amongst the general public – and help make unfair reportage of the industry a thing of the past.

The body has teamed up with UK retail to offer special trade marketing materials for BAFTA-nominated games that, it has told MCV, can be the first step in an association that will challenge biased and sensational reporting about video games.

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