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Puma and BMW use racing adver-games to promote their brands

This is a story that began this morning regarding Puma's branding of a mobile phone campaign that was used recently to promote a Formula One race in China, but has grown throughout the day include a host of different products.

This new trend for big brand adver-gaming is becoming increasingly prolific, it seems. Puma put out a mobile based racing game, along with online scoreboards, wallpapers and a Puma logo-shaped race track.

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