Puma and BMW use racing adver-games to promote their brands

This is a story that began this morning regarding Puma's branding of a mobile phone campaign that was used recently to promote a Formula One race in China, but has grown throughout the day include a host of different products.

This new trend for big brand adver-gaming is becoming increasingly prolific, it seems. Puma put out a mobile based racing game, along with online scoreboards, wallpapers and a Puma logo-shaped race track.

Read Full Story >>
Oculus Quest Giveaway! Click Here to Enter
The story is too old to be commented.