This picture was taken at major Japanese retailer Bic Camera on March 4. Resident Evil 5 does not go on sale on March 4 in Japan, but on March 5.
While street dates are commonly broken in North America or places like Dubai, it much less common in Japan. What is bothering some Japanese gamers about this broken street date is only the Xbox 360 version went on sale early.
Add in the fact that not only the Xbox 360 version went on sale first at Bic Camera, but also the red controller, and some believe that Microsoft was behind this "false start".